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Smell of an accident

By admin | March 5, 2008

Accident campaign

This is an interesting way of making use of different senses in design. In this ad, T-mobile and Autoklub CR join forces in a campaign for safety on the roads with the message: Don’t call and drive.

The campaign was done in print and was created as a traditional fragrance ad for two new fragrances - Accident and Crash. Traditional sampling was used leaving a fragrance sample to smell - with the somewhat unusual smell of burnt rubber and break fluid - to indicate the smell of an accident.

Well who knows if it works on the target group, but it is an interesting way of drawing attention to the message by activating senses that are not usually used in this type of campaign.

This video was released to explain the don’t call and drive campaign.

Agency: Saatchi & Saatchi, Praha
Medium: Print

Topics: Sensory design |

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Smell of an accident

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