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SEO on WordPress
By admin | July 17, 2008
Search Engine Optimisation (SEO) is a very important marketing tool in the sense of creating higher visibility for your website. You would normally want your site to rank as high in the search engines as possible and thereby be exposed to as many people as possible.
However, the default WordPress structure is not very well optimised for search engines, but with a few simple changes, you can improve this quite dramatically.
Post titles in the Permalinks
The first thing is to include post titles (and keywords) in the in the permalinks. The default permalink structure displays as www.yoursite.com/?p=1234 thereby replacing the title of your post with a database number. A much more descriptive and SEO friendly display is www.yoursite.com/name-of-your-post.
This can easily be changed in your WordPress settings:
1) Log into your WordPress administration
2) Click Options -> Permalinks
3)Find “Common Options” section and select “Custom - specify below”.
In the box you type: “/%category%%postname%/” (without the “)
4) Click “Update Permalink Structure”
And you are done. Now you should see that the webpage address in the top of the browser includes an extension with your category and post name.
Post titles in the TITLE tag
The second thing is to include the post titles in the TITLE tags i.e. the title at the very top of the browser window.
This can be done by modifying the default template in the following way:
1) Log in to your WordPress administration
2) Click Presentation -> Theme Editor
3) Select the “Header” link to the right
4) Now, within this file, locate the sentence:
<title><?php bloginfo(’name’); ?> <?php if ( is_single() ) { ?> » Blog Archive <?php } ?> <?php wp_title(); ?></title>
This should be changed to the following:
<title><?php wp_title(); ?></title>
This only includes the title of the post, but if you wish you can include the name of the blog at the end by writing this:
<title><?php wp_title(); ?> - <?php bloginfo(’name’); ?></title>
More resources
If you’d like more information on how bloggers can improve the SEO, the following links can be recommended:
Topics: SEO |
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